Edward Watts argues in a polemical tome “The Eternal Decline and Fall of Rome” that there was no one decline and fall, but a sequence of such historical declivities.

Source: https://pjmedia.com/culture/david-solway-2/2023/10/01/the-decline-and-fall-of-home-part-two-n1729757

The astonishing decline and fall of what was once a darling of Wall Street and a category killer is an object lesson in how to drive a well-run company and a premier brand into a ditch, and then off a cliff.

Source: https://www.forbes.com/sites/gregpetro/2023/01/06/bed-bath--be-gone-inside-the-wreck-of-an-iconic-brand/